Where To Buy
Unofficial is sold exclusively in store and online within our retailer partner network.
Hello.
Nice to see you.
Hello.
Nice to see you.
Hey there, we're Unofficial.
The new eyewear brand on the block. So nice to finally meet you.
Our mission isn’t to be seen on the red carpet, on a private jet or at the museum of fancy things you can’t touch. No no - our mission is for you to meet your Unofficial you.
Unofficial is an invitation for self expression.
Unofficial is a brand born from a vision, to self- celebrate but also to self-liberate. We make affordable fashion frames for the fearless, for people who aren’t afraid to discover new facets of their personality and embrace their freedom to be whatever they want to be.
Celebrate the movement with #MeetYourUnofficialYou and your truest self. You do you. Whatever fits today. We do spectacular specs with spectacular prices.
Unofficial is an eyewear brand that believes in embracing every side of yourself.
The unexpected you.
Unofficial is born from the ambition to bring more diversity to the optical and sun category by creating a wide range of frames that allow a new generation to express themselves, whoever that might be.
In a kaleidoscope of colours and a full spectrum of silhouettes, Unofficial frames are for the liberated and optimistic, from high octane glamour to low-key, daily chic.
What we stand for
We’re all for quality. We think substance is just as important as style. We work with the latest innovations and quality materials to provide the best frames we can.
Why we’re here
Come as you are, whoever you want to be today. We’re about individuality over conformity. We believe that everyone should be able to express exactly who they are and who they want to be – not who they are expected to be.
If you’ve got questions, we’ve got answers.
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Where To Buy
Unofficial is sold exclusively in store and online within our retailer partner network.
