Inspired by a nostalgic feel-good, playful and kid-like aesthetic. Retro Optimism is the result of a rise in an upbeat retro-infused look with a joyful psychedelic mixing of 60s and 70s queues with an early 00s sensibility, which is strongly driven by Gen Z and their yearning for simpler times (like their childhoods in the early 00s) on platforms like TikTok